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    Assistant Category Manager - Cairo, مصر - Unilever Egypt

    Unilever Egypt
    Unilever Egypt Cairo, مصر

    منذ أسبوع

    Default job background
    وصف

    Responsibilities:

    • BMs Leads Innovations with BD
    • Approves brand ATL plans for the brand
    • Owns A & P for the brand
    • Controls brand's/ country P&L
    • Leads brand marketing plan
    • Anticipates current and future consumer trends and hence opportunities
    • Analyses market trends and growth drivers and prepare plans to tap into those drivers and win in market.
    • Proactively anticipates competitor actions (e.g. price increase from competitors)
    • Understands each market dynamics across Mashreq and plans and activates the brand according to those dynamics.
    • Works with Below the Line (BTL) agencies to deliver exciting activation in the market to the consumers
    • Takes part in insight activator events where one meets/interviews consumers to develop close marketplace connections with the consumers
    • Be responsible at a format level to manage process, profit margins and budgets
    • Is expected to take on some degree of financial responsibility for the brands
    • Understands pricing of the brand and pricing vs. competition
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