Aya Amr

Looking to obtain a position to utilize my passion for marketing and to grow along with the place's objectives as well as broaden my marketing experience

Client Partner at X FKA: Twitter “Vendor: Aleph Group Holding” (2024-Present) 

-Build long-term relationships with MENA high-value clients at X, ensuring consistent satisfaction and retention through proactive communication and personalized support. -Identify upsell opportunities by presenting data-backed recommendations, helping clients scale their campaigns while enhancing their business performance. -Stay abreast of industry trends and competitor activities within the MENA region, leveraging insights to enhance campaign effectiveness and client success. -Prepare and deliver comprehensive campaign optimization & reports, documenting key metrics and achievements to showcase the impact of digital marketing efforts.

 -Account Manager at Snapchat “Vendor: Genpact” (2023-2024) 

-Develop and implement comprehensive digital marketing strategies for MENA region SMB clients on Snapchat. -Execute data-driven optimizations on ad campaigns to maximize performance, including targeting, budget allocation, and creative adjustments. -Collaborate with clients on developing impactful ad creatives, ensuring alignment with Snapchat's platform guidelines and best practices. -Successfully drove revenue growth for Snapchat by total yearly revenue of BOB $1.5M for a diverse range of direct clients also driving ROAS 6x higher than the industry average and lowering the cost per purchase by 300% . -Recognized as top performer AM for the last quarter 2024 

-Travel & Administrative assistant at The International Center for Agricultural Research in the Dry Areas “ICARDA” (2023) 

-Responsible for coordinating the logistics for various events, training programs, conferences, workshops and official missions as well as submitting all travel tickets, travel hotel booking to UBW system “PR, PO & GRN” "2026" -Submitting Timesheets for the support staff in Cairo Office on the system & handling the Petty Cash of Cairo Office, and making sure that all invoices are registered into ICARDA’s electronic system. -Register all the service invoices into ICARDA’s electronic system and make sure to send all the POs to the Finance Dept. -Submit monthly motor pool charges sheet in ICARDA’s system.

 -Marketing Specialist at Televirgins (2022-2023)

 -Responsible for the online presence of the whole company “visual graphics, content creation and media buying” (Facebook/Instagram/LinkedIn) -Promoting solar services at USA (B2B) -Responsible for the training of soft skills and product knowledge for new patches

 -Account Manager at Crew Art Production (2020-2022)

 -Responsible of different social media accounts at UAE & Communication with clients -Setting up the annual, quarterly or monthly marketing plan -Prepare different marketing campaigns for client at UAE

 -Marketing Internship at Media squad agency (2020)

-Master of Business Administration Student, Major: Marketing, AAST 

-Bachelors of Mass Communication, English Section, Cairo University “2019-2023” Grade: Excellent with Honor, Total GPA 3.7 “Major: PR & Marketing” 

-Academic Exchange Student at Autonomous University, Barcelona, Spain “2023” International Marketing & Communication Academic Diploma and Training