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    Marketing Director - Cairo, مصر - Go Khozam Development

    Go Khozam Development
    Go Khozam Development Cairo, مصر

    منذ أسبوع

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    وصف

    Job Description

    • Repositioned brand to better fit a challenging target market. This included, but was not limited to, updating the brand's identity & guidelines, developing a brand key that clearly determines the brand essence, using alternative communication channels that are more particular &
    • Develop yearly Marketing reviews to assess the brand's performance on all fronts such as sales, development, effectiveness of communication channels and CRM analysis.
    • Develop effective Marketing plans & strategies that tackle market needs & trends.
    • Develop periodic competitor analysis to create more compelling communication messages & offerings that stand out.
    • Develop effective digital strategies/plans that include using the latest technologies & tools on a set of channels such as social media, mobile advertising, search engine marketing & native advertising.
    • Successfully launched the brand's website & supported it with SEM & SEO campaigns.
    • In charge of all content production made for digital media (digital calendars, user generated content, construction updates, online )
    • Work closely with the Sales team to monitor market shifts & trends, hence tailoring effective tactical offers.
    • Work closely with the development department to determine the best product mix according to market needs & best performing products.
    • Manage events that are tailored for different partners, such as brokers, existing communities, and exhibitions as well as events that drive targeted traffic to the project.
    • Develop effective OOH campaigns.
    • In charge of all branding networks such as collateral, sales center branding, onsite hardscape & B2B events.
    • Launched a customer loyalty program with attractive offers that optimize on potential clients.

    Job Requirements

    • +15 years of experience
    • Real estate experience is MUST
    • Being customer-centric.
    • Up-to-date with the latest trends and best practices in online marketing and measurement.
    • Hands-on experience with CRM and SEO tools.
    • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, etc.
    • Experience in events and Communication Strategy planning.
    • Worked in booth production in terms of material and pricing.
    • Experience in media plans.
    • Co-worked on developing designs for offline channels.
    • Co-worked on finalizing graphic designs for offline channels.
    • Experience of outdoor campaigns in terms of pricing.
    • Professional judgment and analytical experience in the marketing field.
    • Analytical skills to forecast and identify trends and challenges.
    • Excellent written and verbal communication skills.
    • Ability to think creatively.
    • Leadership skills
    • Excellent communication skills with agencies and team
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