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Digital Marketing Specialist
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Cairo

    Digital Marketing Specialist - Cairo, مصر - Hatolna

    Hatolna
    Hatolna Cairo, مصر

    منذ 4 أيام

    Default job background
    وصف

    Responsibilities:

    • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
    • Design, build and maintain our social media presence
    • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
    • Identify trends and insights, and optimize spend and performance based on the insights
    • Brainstorm new and creative growth strategies
    • Plan, execute and measure experiments and conversion tests
    • Collaborate with internal teams to create landing pages and optimize user experience
    • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
    • Instrument conversion points and optimizes user funnels

    Job Requirements

    • BS/MS degree in marketing or a related field
    • 2-4 years of experience in digital marketing
    • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of website analytics tools (e.g., Google Analytics)
    • Working knowledge of ad serving tools
    • Experience in setting up and optimizing Google Adwords campaigns
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement
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