- Plan, develop, and execute interactions across the customer lifecycle that drive engagement and conversion
- Develop marketing automation campaigns across email, SMS and social to improve efficiency
- Understand our customers and segment audiences and optimize campaigns to increase effectiveness
- Develop optimized content and messaging, e-mail / campaign templates & editing (HTML), asset tagging & loading in line with the brand guidelines
- Conduct ongoing A/B testing related to subject lines, e-mail copy, layouts and CTAs that drives conversion improvements
- Meticulously plan and document the testing plan
- Oversee and implement all lead scoring/grading processes and customer nurturing (single or multi touch) campaigns within the automation tool
- Ensure cross-browser/e-mail compatibility through testing and software tools
- Collaborate with key stakeholders to define best suited workflows for nurturing / automation campaigns and ensure relevant and targeted communications reach our core audience
- Analyse potential gaps and opportunities in the sales funnel and create automated campaigns that improve conversion at that point
- Think "out of the box" to identify new and innovative ideas to drive efficiencies in lead nurturing campaigns
- Create online content aligned to influence various customer personas as part of the marketing strategy
- Develop and provide periodic metrics and trends aligned to marketing automation in line with business objectives
- Monthly reporting to key stakeholders for standard KPI of marketing automation campaigns
- Lead, develop and maintain a high performing team that will deliver IDP's key marketing objectives
- Set performance targets for key performance indicators for team ensuring all delegations are clear
- Regularly meet with country teams to discuss results and push forward best practice
- Manage budget and resource allocations effectively to deliver business priorities
- Exercise appropriate stewardship over IDP assets and intellectual property
- Undertake any other lawful duties as reasonably directed by management
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Senior Automation Specialist
منذ أسبوع
giza arabia system Cairo, مصرOpen Position: Database Administrator (Oracle & BI) · An MNC company is currently hiring for Oracle Database Administrator in the Perak · Key responsibilities include:Manage daily database administration tasks including performance monitoring, tuning and capacity management to s ...
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WebBeds Cairo, مصر*This role can be based in Cairo Dubai or Jeddah · Who are WebBeds · WebBeds is the fastest growing and most significant accommodation supplier to the travel industry. We are a global company offering ground services (hotels transfers tours activities) to travel professionals. O ...
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Email Marketing Automation Specialist
منذ 4 أيام
Project Growth Cairo, مصرEmail Marketing Automation Specialist · Email Marketing Experience: · Proven track record in B2B email marketing, including cold outbound campaigns. · Prior experience as a Klaviyo Email Marketing Specialist or similar role. · Ability to Manage Multiple Campaigns: · Manage multip ...
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Business Process Automation Specialist
منذ أسبوع
Nestlé Cairo, مصرAnalyzes automation requirements, ensures scoping, planning and designing end-to-end solutions. · Designs business scenarios and use cases, configures, tests, deploys and maintains Robotic Process Automation (RPA) scripts and frameworks with acknowledged RPA technologies, e.g. Bl ...
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Compliance & Aml Specialist
منذ أسبوع
Khazna Tech Cairo, مصرCompany Description · Khazna was founded in 2019 with a mission to improve the financial well-being of 20M+ underbanked Egyptians, who have little access to formal financial services by providing access to convenient, effective and secure smartphone based financial services. We a ...
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Billing Manager
منذ 3 أيام
Pixelogic Media Partners, LLC Cairo, مصرPixelogic Media Partners, LLC provides distribution services and technology solutions to the entertainment industry. We help studios, broadcasters and digital retailers localize and distribute their feature and episodic titles to global audiences on-time and with superior quality ...
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Snr System Implementation Engineer
منذ 7 ساعات
Orange Business Cairo, مصر**About the role**: · **Job Purpose** · In a small team of implementation experts, specialized in projects of servers implementation in an international context · - Experience in implementing large Openstack virtual infrastructure with advanced components(Neutron, Horizon, Keysto ...
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Customer Support Specialist
منذ 3 أيام
OTO Cairo, مصرHello from OTO, your passport to seamless shipping in the dynamic MENA landscape As a multi-language, All-in-one Shipping Management Software, we're the navigational tool empowering e-commerce Stores and Omnichannel brands to dispatch their orders effortlessly through a vast netw ...
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Sales Specialist
منذ 7 ساعات
LSEG (London Stock Exchange Group) Cairo, مصرSummary of the role: · You will have a responsibility of selling LSEG's Trading solutions in CEE/CIS through promoting a wide range of trading solutions for Buy Side and Sell Side clients of LSEG. Capitalizing on the growing business automation trend we are looking for a highly m ...
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Salesforce Architect/consultant
منذ يوم
Integrant Cairo, مصر دوام جزئي**Integrant Inc, is hiring a passionate and organized "Salesforce Architect/Consultant" to join us as part timer to support with below roles and responsibilities**: · - Support the leadership and management of the new Salesforce Practice · - Responsibility for coaching and develo ...
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Novartis Cairo, مصرAbout 108,000 people of more than 140 nationalities working at Novartis around the world are committed to improve and extend people's lives. Novartis products reach nearly 800 million people globally, and we are finding innovative ways to expand access to our latest treatments. · ...
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Hotel Cleanliness Supervisor
منذ 5 أيام
Marriott Hotels Egypt Cairo, مصرMy client is one of the top leading biopharma companies in the UK with the purpose to impact positively in global health and provide a workplace where people feel inspired and challenged to be the best they can be valued, and ; · We have an exciting opportunity for a well-detaile ...
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PepsiCo Cairo, مصرCompute Engineering and Automation EngineerQualifications · Years of Experience · Bachelor's degree in Computer Science, Information Technology, or a related field. · 8+ years of IT infrastructure operations and\or engineering experience. · TechSkills · Azure native networking an ...
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Team Manager Hyperscalers Cloud Native
منذ يومين
Organic Egypt Cairo, مصرAccountable to achieve and exceed the agreed set of operational KPIs individually and collectively. · Manage the day-to-day activities of the Managed Applications Team and Application Specialists. · Ensure performance tracking and visibility to local management, and to the functi ...
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Lead Generation Email Specialist
منذ 4 أيام
Project Growth Cairo, مصرLead Generation Email Specialist - B2B Outreach Expert · Email Marketing Experience: Proven track record in email marketing, with specific experience in B2B lead generation and cold outbound campaigns. · Ability to manage multiple cold outbound email campaigns simultaneously · Pr ...
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Senior DevOps and Linux Engineer
منذ يوم
Misr Technology Services Cairo, Egypt Cairo, مصرThis is a remote position. · Platform Automation Engineer (Specialist) · Anywhere in U.S. · Must be a US Citizen or Green Card holder. · The client is the industry leader in helping companies create dynamic solutions that make a difference in the moments that matter. · We are sea ...
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Risk and Performance Reporting Manager
منذ 6 أيام
PepsiCo Egypt Cairo, مصرResponsibilities: · • Responsible for serving as a lead specialist on the Risk and Performance Management Reporting (RPMR) team · • Responsible for managing special projects, evolutionary initiatives, and contributing towards the delivery of RPM-R growth against the developed mat ...
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Part-time Klaviyo Specialist
منذ 4 أيام
Project Growth Cairo, مصر دوام جزئيPart-time Klaviyo SpecialistKey Responsibilities: · Workflow and Automation Development: Design and implement Klaviyo workflows and automations that nurture leads and enhance customer engagement. · Audience Segmentation: Segment email lists accurately to target different customer ...
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Part-Time Email Marketing Specialist
منذ 5 أيام
Project Growth Cairo, مصر دوام جزئيPart-Time Email Marketing SpecialistKey Responsibilities: · Workflow and Automation Development: Design and implement Klaviyo workflows and automations that nurture leads and enhance customer engagement. · Audience Segmentation: Segment email lists accurately to target different ...
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Process Process Safety Engineer
منذ 5 أيام
BP Egypt Cairo, مصرResponsibilities: · Performing quality assurance on existing manufacturing processes. · Identifying areas that need process control optimization. · Evaluating the efficiency of manufacturing technologies, instruments, equipment, and tools. · Driving process control innovation in ...
Marketing Automation Specialist - Cairo, مصر - IDP Education Ltd
وصف
The Marketing Automation Specialist is responsible for planning, overseeing and implementing all marketing automation campaigns across Middle East. The Marketing Automation Specialist would be required to empower all business lines to build, grow and convert customer relationships through automated marketing and lead nurturing campaigns based on lead scoring at different stages of the customer lifecycle via transactional messaging.
RESPONSIBILITIES