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    Senior Performance Manager - Cairo, مصر - AKQA Egypt

    AKQA Egypt
    AKQA Egypt Cairo, مصر

    منذ يوم

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    وصف
    • Develop and implement performance marketing strategies to drive traffic, leads, and conversions, considering target audience, budget, and campaign objectives.
    • Manage and optimize online marketing campaigns across paid search, paid social, display, and other digital advertising channels.
    • Able to conduct a thorough research to come up with audience profiles based on the given brief.
    • Collaborate with creative teams to develop compelling and highly optimized ad copy, visuals, and landing pages to improve campaign performance.
    • Define key performance indicators (KPIs) and implement robust tracking systems to measure the effectiveness of campaigns and regularly provide detailed reports to stakeholders.
    • Continuous monitoring of campaign performance, including budget utilization, audience targeting, cost-per-acquisition, return on ad spend, and other relevant metrics.
    • Conduct A/B testing and data analysis to improve campaign performance, optimize bidding strategies, keywords, ad placements, and targeting.
    • Stay up-to-date with industry trends, new media channels, and emerging technologies to ensure the adoption of innovative and effective strategies.
    • Collaborate with cross-functional teams including data analysts, creative teams, and account managers to align marketing efforts and achieve business goals.

    QUALITIES AND CHARACTERISTICS

    • Proven experience in planning, executing, and optimizing performance marketing campaigns across various digital advertising channels.
    • Strong analytical skills and ability to interpret and act on data-driven insights.
    • Proficiency in using digital advertising platforms such as Google Ads, Meta Business Manager, TikTok Ad Manager, and Google Marketing Platform.
    • Familiarity with analytics tools like Google Analytics.
    • Familiarity with conversion tracking implementation platforms like Google Tag manager.
    • Excellent communication skills and the ability to clearly articulate complex marketing concepts to both technical and non-technical stakeholders.
    • Proven track record of effectively managing and coordinating multiple projects, meeting deadlines, and achieving targets.
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