Senior Customer Marketing Specialist META - Cairo, مصر - Talent Pal

وصف

Design solutions to drive safe living and quality of life

Role Objective:

The Middle East Turkey and Africa (META) Customer Marketing Specialist will serve as a strong support in developing and executing customer marketing initiatives activities across Middle East Turkey & Africa for Honeywell Building Technologies (HBT) business.

Aligned to one of the HBT businesses the candidate will drive demand generation activities aligned to strategic goals and metrics (Marketing Generated Pipeline Marketing Generated Pipeline and ROMI for Customer Marketing) and play a key role in business growth The candidate will be a driven individual comfortable bringing ideas and finding solutions to situations. In additional to supporting specific business priorities the candidate will have functional responsibility for the successful execution of HBTs inregion tradeshows and key events.

The candidate will work with internal stakeholders including business leaders sales commercial excellence procurement finance legal and corporate communications and external stakeholders like suppliers channel partners & end users.

Key Responsibilities:

• Create manage and drive the execution of customer marketing and demand generation activity for one of HBT METAs businesses for the META region
• Functional responsibility within the team to lead on and manage the successful execution of largescale tradeshows and key customer/partner engagements. Work with and coordinate across crossfunctional teams for seamless execution
• With the support of the Customer Marketing Leader develop and execute firstclass customer engagement strategies aligned to MGP/MGR metrics around events/engagements and digital
• Support the Lead to Revenue process of integrated campaigns and drive support from sales
• Accurately plan and manage customer marketing budget and reporting with a focus on ROMI
• Manage multiple activities with different tactics under tight deadlines in a dynamic environment
• Vertical and horizontal alignment: support CM activities aligned to respective vertical and horizontal focus for the broader region
• Tools and process: good experience of fully utilizing marketing platforms including Work Front Marketo NEX and others as necessary to perform daily requirements of the role
• MoS and reporting support for HBT META CM team: in line with role requirements
• Translation & localization requirements: for marketing materials and content product information articles installation manuals etc.
• Support website management
• Drive continuous improvement and seek ways to do things better faster and more efficiently
• Be a valued contributor to the HBT META Customer Marketing team; driving awareness around the business value delivered by the function

Key Skills & Qualifications:

• Previous experience: 8 years relevant experience in marketing or closely related function role
• Handson knowledge of and track record using effective digital communication strategies media platforms and channels
• Extensive experience in managing and executing industry and companyled events
• Thorough experience with marketing tools: NEX Marketo Work Front (or similar)
• Experience working with external agencies and suppliers
• Tenure at a similar MNC or similar industry
• Bilingual; Arabic and English
• Digital first mindset: experience in managing demand generating activities effectively leveraging digital strategies and ABM
• Proven track record in executing projects to plan on time and to budget
• Experience in supporting loyalty & channel programs including driving and tracking MDF usage

We Value:

• Selfstarter and keen learner
• Excellent organizational and project planning skills
• Strong communication and presentation skills
• Strong attention to detail and accuracy
• Ability to work in a fastpaced dynamic complex and matrixed environment

Additional Information

• JOB ID: req433426
• Category: Marketing
• Location: Mivida Project Building B2 5th SettlementCairoCAIRO11835Egypt
• Exempt