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    Marketing Engineer - Cairo, مصر - Xceltra

    Xceltra
    Xceltra Cairo, مصر

    منذ أسبوعين

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    دوام كامل
    وصف
    "Position Summary:

    We are seeking a highly skilled and motivated Marketing Engineer with a background in Communication

    Engineering to join our dynamic marketing team. As a Marketing Engineer, you will play a crucial

    role in bridging the gap between technical expertise and effective marketing strategies. You will

    be responsible for creating and implementing marketing campaigns, promoting our products and

    services, and building strong relationships with customers and partners. This role requires a deep

    understanding of communication technologies and the ability to effectively communicate technical

    concepts to both technical and non-technical audiences.


    Responsibilities:
    Participate in developing, executing, and maintaining the company's marketing strategy to enhance brand positioning.
    Manage the company's website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO). This includes creating and updating website content, monitoring website performance, and implementing conversion rate optimization (CRO) techniques.

    Conduct keyword research, optimize website content and structure, and implement on-page and off-page SEO strategies to improve organic search rankings.

    Manage social media company profiles and create engaging content on social media particularly on Linkedin.
    Create and execute email marketing campaigns to nurture leads, engage customers, and drive conversions.

    Produce high-quality content such as blog posts, articles, and videos that educate and inform our customers about the latest technologies and trends.

    Create compelling marketing materials, including product brochures, case studies, and presentations, to showcase our products and services.
    Prepare printable marketing material like flyers, letterheads, business cards, banners and posters.

    Manage marketing events such as Webinars, Seminars, in collaboration with Xceltra channel partners with the aim of generating more business for the company.


    Skills and qualifications:

    • Bachelor's degree in communication engineering.
    • Degree in marketing communication.
    • 5 years proven experience in marketing preferably within the technology industry.
    • Excellent knowledge and experience in Content strategy and content creation.
    • Practical in-depth knowledge of SEO (search engine optimization), Email marketing, and Social media marketing.
    • Basic understanding of UX/UI (user experience/user interface) design concepts.
    • Experience with design software (e.g., Photoshop, illustrator, and InDesign)
    • Excellent communication skills, both written and verbal.
    • Proficiency in creating marketing materials such as blogs, brochures, case studies, and presentations.
    "
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