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    Senior Digital Marketing Specialist - Cairo, مصر - Valleyware

    Valleyware
    Valleyware Cairo, مصر

    منذ 3 أيام

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    وصف

    Job Description

    • Work with the client and the account manager to understand the client's business objectives and advertising strategy.
    • Work on several projects at the same time, often for several different clients.
    • Make decisions on the best form of media for specific clients and campaigns.
    • Undertake research and analyze data.
    • Optimize ad campaigns according to geographic exposure, frequency, time spans, and more.
    • Identify target audiences and analyze their characteristics, behavior, and media habits.
    • Present proposals, including cost schedules & KPIs to clients.
    • Recommend the most appropriate types of media to use, as well as the most effective time spans and locations.
    • Work with colleagues, other departments, and publishers and maintain good contacts.
    • Maintain detailed records.
    • Evaluate the effectiveness of campaigns to inform future ones.
    • Always notify the accounts team of campaign updates.
    • Coordinate with finance to ensure cash availability for running campaigns.

    Job Requirements

    • BSc degree in Marketing or relevant field
    • 1 - 4 years of experience as a Social Media Specialist or similar role
    • Social Media Strategist using social media for Sales Funnel
    • Excellent knowledge of Facebook, Instagram, YouTube and other social media best practices
    • Understanding of SEO and web traffic metrics
    • Experience with doing audience and buyer persona research
    • Good understanding of social media KPIs
    • Familiarity with web design and publishing
    • Excellent multitasking skills
    • Great leadership skills
    • Critical thinker and problem-solving skills
    • Team player
    • Good time-management skills
    • Great interpersonal, presentation and communication skills
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