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    Content Strategy Lead - Cairo, مصر - GSK egypt

    GSK egypt
    GSK egypt Cairo, مصر

    منذ أسبوع

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    وصف

    Responsiblity:

    • Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
    • Analyzing content marketing data to identify trends and anticipate consumer needs.
    • Performing content audits to assess how well existing content is performing.
    • Performing content gap analyses to determine what type of content is missing and what is needed.
    • Delegating tasks to writers and editors and providing feedback.
    • Creating, adjusting, and managing the editorial calendar.
    • Establishing style guides that specify the writing style and tone needed to create engaging content.
    • Developing a solid understanding of the target audience through online and traditional market research.

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