Senior Manager - Cairo, مصر - Zenith

Zenith
Zenith
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Cairo, مصر

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Fatima Mahmoud

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Fatima Mahmoud

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Company Description

We are the ROI Agency.

We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients' businesses.

Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe, and has offices within Publicis One.

We have over 6000 brilliants specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimisation and data & analytics.

We believe in exploring new perspectives. Looking at things differently. Turning structure upside down, back to front and sideways. Excited by what we might find.


Job Description:

To develop strategically sound communication plans tackling key client challenges. To lead on digital media plan selection, quality of execution and operational excellence. To ensure world-class client service and account management, working alongside direct reports.


Main Tasks:


A) Knowledge:

  • A good grasp of communications planning and acting in a consultant capacity to the client.
  • Be able to develop a good rapport with media owners and colleagues within Starcom and the creative agencies.
  • Develop an understanding of the client's business, their products, services, customer profile, marketing and business objectives, competitors, and sales.
  • Understand the strengths and weaknesses of the major media (press, TV, radio, cinema, outdoor, digital), the fundamentals of how they are traded and approximate costs and audience delivery.
  • Develop a comprehension of what is or isn't on strategy and be able to develop communication strategy with the assistance of the Associate Director/Media Director.
  • Sound knowledge of the media market place and opportunities available.
  • Expertise in all research data, including client research such as: Sales Data, Awareness tracking, Competitive Data etc.
  • Understand how research is conducted for all the major media e.g.

expertise in all relevant industry software and systems:
Statex, ZPlan, TGI, TNS Tracker (if applicable).

  • Sound knowledge of IMS (Integrated Marketing Solutions) and acts as an industry expert on the client and media landscape.
  • Understand clients' overall business and marketing objectives displaying a sound knowledge of all media, including TV, print, radio, Outdoor and Online.

B) Skills:

  • To build a relationship with client and agency counterparts.
  • Be numerate, literate, and accurate in all aspects of your work.
  • Possess good communication and selling skills.

C) Product:

  • To help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options.
  • To work with Buying Team to: provide them with an investment brief, collaborate in the development of implementation plan and liaise with them regarding any issues on ongoing plans.
  • To undertake additional projects beyond client responsibilities as requested, e.g. help on new business, analysis for overseas offices.

D) People:

  • To grow the strategic thinking capabilities of the team
  • To ensure that the team has a motivated work environment.
  • To Oversees and be responsible for the smooth running of all client / supplier and interdepartmental relationships.

E) Operations:

  • To create and develop a strategic framework that delivers on the client's objectives: Formulation of a media strategy, Consumer Insights Analysis, Identification of business challenges facing the client, Competitive Landscape Analysis, Media selection, Maximizing costefficiency, Timing and laydown, Strike weights and Budget levels by market.
  • Develop the team through performance management and giving consistent feedback. Help the team to achieve their own professional goals.
  • Work to promote additional services/relevant products in collaboration with the different practices.
  • Introduce initiatives (eg. Newsletters, workshops/training, new learnings
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