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Alexandria

    Marketing Strategy Analyst - Alexandria, مصر - AGODA Egypt

    AGODA Egypt
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    وصف
    • Ownership of marketing spend with Meta Search Engine partners and drive profitability targets
    • Manage the daily advertising relationship with Meta Search Engine (MSE) partners, including and not limited to commercial terms, bidding strategies and technical implementations
    • Ensure the advertiser implements correctly Agoda search APIs and related technological innovations
    • Decide in coordination with the Bidding/Analytics team on bidding strategies that deliver expected ROIs and revenue growth
    • Track detailed performance/KPIs and deliver regular data-driven actionable insights to improve results
    • Be immersed and intimately familiar with the entire booking funnel including the user experience and conversion drivers between the advertiser and Agoda
    • Build long term relationships with advertisers that foster new opportunities and continuous growth in return from advertising dollars

    What you'll need to succeed:

    • Bachelor Degree in Computer Science/Statistics/Math or Engineering or Economics and Finance
    • Fluent in English and Korean with strong communication skills (both written and verbal)
    • Self-motivated person with "Get it done" attitude
    • Passionately analytical with strong ability to think logically and excellent problem solving skills
    • Proficient in business intelligence tools and data warehouse i.e. SQL, Tableau and MS Excel
    • Ability to effectively communicate, influence and persuade with different levels of stakeholders (including Senior Management) with proven strong commercial acumen
    • Ability to represent Agoda with experience in interacting with external senior level executives
    • Strong analytical and statistical analysis skills in order to extract insights and recommendations

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