- Develop and implement strategies to promote Orange products and services.
- Help Orange improve its online visibility increase organic traffic and implement effective digital marketing strategies
- Generate leads increase online sales and help achieve marketing goals.
- Managing the digital marketing calendar
- Creating digital marketing reports
- Tracking digital marketing performance
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Optimizing landing pages for SEO
- Work with editorial and marketing teams to drive SEO in content creation and content optimization
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented
- Collect and analyze data and results identify trends and insights in order to achieve maximum ROI in SEO
- Collaborate with crossfunctional teams including marketing managers designers content creators and developers to execute digital marketing strategies and campaigns
- University degree in Business background with a bachelors degree in marketing or business
- 12 years of experience in SEO and Digital Marketing.
- Solid experience with digital marketing channels including SEO PPC social media and email marketing
- Solid experience with analytics tools (e.g Google Analytics Google search console SEMrush Looker Studio)
- Knowledge of ranking factors and search engine algorithms
- Knowledge of HTML CSS and JavaScript development
- Uptodate with the latest trends and best practices in SEO
- Knowledge of SEO principles including keyword research onpage optimization link building and staying uptodate with search engine algorithm changes.
- Expertise in social media platforms including content planning scheduling engagement and paid advertising. Understanding the nuances of different social media channels is important.
- Strong analytical skills to gather data from various sources (website analytics social media insights etc.) and translate it into actionable insights for optimizing campaigns.
- Good organizational and timemanagement skills
- Very good English both spoken and written.
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