Sarah Abuel-Nasr

With over fifteen years of experience in the marketing field, I am a creative and strategic marketer with expertise in different industries in regional and international markets. Through my previous marketing journey, I led the development and execution of branding, integrated marketing campaigns across all channels (ATL, BTL, and TTL), brand positioning, and media relations for the company's products and services. I also manage the customer relationship management (CRM) system, identify new business opportunities, and deliver engaging presentations to various stakeholders. I'm also an expert in the field of organizing various events.

I have a diploma in marketing from the American University of Cairo and a diploma in digital marketing from the Canadian Chamber. I am passionate about creating innovative and effective marketing solutions that meet the needs and expectations of customers. I value teamwork, diversity, and continuous learning, and I am always eager to explore new challenges and opportunities in the marketing field.

Raghadan Paints, December 2019 – Present, Saudi Arabia  

Marketing Communications Manager

• Developing and managing marketing plans and campaigns across all channels (ATL, BTL, and TTL).
• Develop and manage the brand's budget, gross profit, pricing strategy, direct marketing expenditure, and promotion plan.
• Monitor market trends and consumer behavior to keep the brand on top of the competition and deliver operating unit brand growth.
• Identifying business objectives, strategies, key initiatives, and performance measurements in order to support brand growth targets.
• Follow up and control the guidelines in the suppliers’ collaboration strategy.
• Provide direction, leadership, and coaching to the marketing executive and sales teams to ensure brand alignment, implement the marketing strategy, and plan to deliver the right message on time to the target audience.
• Build and supervise the communications channels (offline and online) and digital marketing campaigns according to the marketing strategy.
• Organizing company events, summits, and exhibitions.

Sayegh Group (National Paints), December 2017–October 2019 (MENA)

Group Marketing Supervisor 

• Coordinate and implement marketing initiatives and campaigns.
• Develop programs and secure the required budget in order to execute the brand plan where applicable, ensuring appropriate implementation of global and regional directions.
• Supervising marketing teams' implementation of the planned strategy to ensure the objectives are achieved.
• Develop the marketing ATL and TTL strategic plan and annual budget.
• Planning and organizing group events, including the one national global annual summit for elite customers in 2016, 2017, and 2018 in different countries.
• Manage the contracts, invoicing, and financial processes with outsourcing agencies.

National Paints, September 2014–December 2017, Egypt

PR and Communication Responsible

• Planning, developing, and promoting communication strategies through different channels, offline and online.
• Organizing and planning trade shows, events, and summits.
• Renovate old showrooms and specify materials, FF&E, colors, etc.
• Manage the customer's and company's business relations to ensure that the policies are followed.

Mona Hussein Design House, October 2012 - September 2014, Egypt

Brand Manager

• Leading the marketing teams to ensure brand alignment
• Develop brand strategies, promoting brand growth and expansion.
• Creation and implementation of marketing and communication activities for a brand.
• Analyze consumer trends and categories to help identify product categories suitable for each target market.
• Organize all events and exhibitions.

Hülsta Furniture & Green Line, May 2011 - October 2012, Egypt

Showroom Manager 

• Change the showroom display monthly and follow up with the sales team to satisfy the client's needs.
• Advise the client on interior design factors such as space planning, layout and utilization of furnishings or equipment, color coordination, and the project budget.
• Select the required items for clients and projects.
• Estimate the cost budget for clients depending on the required quality.
• Review and make the required modifications with the designers before and after its presentation to clients, as well as before the execution.

Vert-Vert Construction Company, March 2006–May 2011, Egypt

Projects Supervisor 

• Supervision of site management and coordination (inside and outside Cairo)
• Follow up with the clients to present the proposals according to their needs.
• Consult and negotiate with clients to prepare the project specifications and choose the materials that suit the project's design.
• Design the execution of the landscaping.
• Manage cost standards by preparing cost-benefit analyses and following up on the budget.
• Dealing with suppliers and contractors.

Handz Garden Accessories, August 2004–March 2006, Egypt

Design and Production Supervisor 

• Supervise the design process and production plan execution.
• Review the quality standards for the finished products.
• Prepare the presentations for clients and follow up on delivery dates.

EDUCATION

Bachelor of Fine Arts, Fine Arts Collage, Helwan University, 2004, Very Good

CERTIFICATIONS

Digital Marketing Diploma: Canadian Chamber of Commerce, 2023

Data Analysis: HPA Business Gears, 2022

Marketing Diploma: American University of Cairo (AUC), 2014

Adobe Photoshop, YAT Learning Center, 2006

Macromedia MX - YAT Learning Center, 2005