Hassan El-Sisi

Accomplished and goal-oriented Senior Digital Performance Media Manager with proven expertise in leveraging strategic vision, business acumen, and artistic talent to deliver high-impact marketing and digital performance media strategies. Bringing forth leadership, drive, and over a decade of industry experience to the table. Well-versed in creating and implementing acquisition marketing plans across core digital channels, including PPC, Paid Social and in SEO. Adept at building in-depth key accounts and agency partnerships with suppliers and DSPs, through collaboration with sales, marketing, and PR functions. Passionate about using data-driven insights to optimize marketing strategies for maximum ROI. Strong work ethic and commitment to compliance with codes, regulations, and policies.

CORE COMPETENCIES

• Experience in the digital marketing space with knowledge across multiple digital tactics
• In depth understanding of performance media; knowledge of the application of data models
• Demonstrated knowledge of search (Paid Search and SEO), paid social and Programmatic
• Strong knowledge of where Search and paid social fits within the larger marketing mix
• Experience in driving marketing to create new business and expand customer accounts
• Highly articulate with the ability to influence in a cross-functional team environment
• Analytical and strategic approach with a strong ability for analyzing data and statistics
• Skilled in guidance, problem-solving, and conflict management for smooth workflow 
• Solid interpersonal & organization skills with the ability to prioritize and multi-task
• Excellent time management with high precision in a deadline-oriented environment

• Responsible for overseeing the execution of paid search, display media, Programmatic and social media campaigns for clients.
• Establish, implement and measure the effectiveness of mobile app paid advertising initiatives to drive installation and engagement of a mobile app.
• Take ownership and have a solid knowledge of all performance marketing tactics across multiple advertising channels. (Display / SEM / Paid Social / App/ Programmatic / Third-party Tools (Double Verify / MOAT / IAS / ZEFR / DCM / Sizmek).
• Supervise the terms of digital performance across the MENA Region (Egypt, UAE, KSA), enhancing the product across the region.
• Collaborate with cross-functional teams to develop digital marketing campaigns across multiple channels.
• Establishing positive working relationships with Digital Service Providers (DSPs) and suppliers.
• Analyze campaign performance using various tools to identify opportunities for optimization and growth.
• Support day-to-day training with the team and follow up on the daily tasks.
• Upscale the team with updates and trainings to be up to date with the technologies as well as digital budget for ROI opportunities.
• Measure and report the performance of all digital marketing campaigns, and assess against goals 
• Work with the data team for the data audit creating strategy and roadmap for the clients and ensuring that all the measurements are in place.
• Monitor industry for best practices and makes recommendations for increasing capture/conversions from digital efforts. 
• Assist and lead in new business development and pitches while ensuring delivery on client performance targets.
• Help the Account management team understand the performance of digital media buying across Search, Display, Video, Social, Programmatic, and other traffic acquisition channels.
• Increased organic traffic by 25% through strategic link-building and outreach efforts.

Management Information System Bachelor Degree