Managing the Day to Day Consumer Digital Engagement & Interactions.
Own & manage the E2E Digital Communication tools on My Etisalat application.
Set the Communication plan on My Etisalat serving both Telecom & Non Telecom.
Explore latest technologies for in App communication to boost conversion & digital conversion.
Set & Execute the digital contact rules to ensure efficient communication.
Managing the Daily communication on My Etisalat teleco & Non Teleco.
Manage the daily visual hierarchy & display of all non Teleco catalog (e.g, lifestyle, utilities, BNPL) for relevance & pushing customer to fulfillment.
Work closely with Business Owners to set the daily priorities.
Work closely with UX team to standardize the tone of voice.
Own the E2E Development, Testing & Launching of new in app engagement tool & advanced channels.
Enhance the capabilities of the current upselling tools (e.g. banner, pop ups).
Ensure the sync between the App communication & External Digital communication to ensure unified message to consumer.
Own the integration of new tools with internal systems for better consumer digital management (e.g. Billing, Subscription systems).
Run in App digital campaigns & develop the reports to measure performance.
Responsible for monitoring the daily app engagement metrices & working closely with insights & DWH to build required operational dashboards.
Keep an eye on new upselling tools operational performance for any glitches or mishaps.
Manage the daily content curation of different app catalogs online with predefined metrices (e.g. Seasonality, stock availability).
Manage the visual consistency of market place to ensure product description consistency & image clarity.
Responsible for signing off & granting the approvals of new App Engagement tools.
Define the gaps in Consumer Digital Journey & complement with relevant pull channels.
Create seamless intersected upselling techniques bridging the teleco & non teleco app discovery.
Agile handling of new content upload on App inline with ATL launches.
Work with UI team closely for modernized visuals & eye catchy upselling tools.
