- Create, monitor, and optimize ad campaigns on our main platforms (Instagram, Facebook, Snapchat, Google amongst others)
- Constantly optimize the performance of your campaigns using various tools and platforms
- Conversion rate optimization of our sales funnels from top to bottom
- Develop and update all different funnels (opt-in pages, webinar registration, courses pages) through highly converting clickfunnels pages
- Manage all other integrations needed for the courses and lead gen funnels to succeed (luckyorange, marketing automations, Kajabi, Zapier and other apps)
- Work on email marketing, SMS and chatbots campaigns (messenger, telegram etc)
- Setup all the pixel and catalog integrations and make sure our attribution it well-built (google analytics, UTMs etc)
- Work with internal or external designers, copywriters and video editors to create and constantly optimize high performing creative materials (ad copy and design, video ads and landing pages)
- Perform A/B testing on all aspects of your campaigns to ensure high performance
- Create detailed media plan for all clients and a detailed list of goals and KPIs to go after daily, weekly and monthly
- Create a reporting system and dashboards based on goals and KPIs through Google Data Studio (and/or other tools)
- Keep up to date on the latest changes and new trends within the industry and apply them to your daily work in addition to competitor research and analysis
- Own and manage relevant relationships with partners and clients through all relevant channels (slack, email and WhatsApp)
- Create client-facing reports such as weekly and monthly metrics and pitch decks.
- Present campaign performances to clients on a regular basis.
- Create relevant standard operating procedures
- Use Clickup as the primary Project Management Software
- Contribute in the growth of our community by sharing learning posts and holding live Q&A sessions
- Use and continually develop leadership skills
- Perform other related duties
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worl from home - Cairo, مصر - The Rocket Marketing
وصف
Job Description
Job Requirements
● Experience in media buying for 2-6 years (performance marketing campaigns)
● Managed ad spend of at least $10k/month profitably
● You love data and numbers and are obsessed with testing different scenarios until you find the winning system
● Significant experience in Courses and Lead Gen in the GCC and beyond
● Knowledge of CSS, HTML and JavaScript
● Ability to hit the ground running with no significant direction
● Excellent client-facing and internal communication skills
● Excellent written and verbal communication skills (Fluent in English and Arabic)