Marketing Specialist - Cairo, مصر - Talabat Egypt

وصف

• Work closely with the Growth Marketing Manager, Verticals Marketing, and Brand teams to develop marketing campaigns that deliver on Egypt's growth targets.
• Support the development and lead on the execution of 360-degree integrated and CRM campaigns to drive performance objectives (acquisitions/orders) as well as brand objectives (awareness, preference, affinity).
• Make data-driven decisions to choose the right channel mix strategy and target audience to achieve the campaign objectives.
• Ensure proper campaign go-to-market and act as the 'project manager' and owner of new campaigns by making sure all marketing channels switch on in coordination and all functional teams deliver their parts on time.
• Build and execute CRM campaigns while continuously A/B testing different scenarios to identify the right strategy for every segment.
• Track campaign results and report daily performance & spending to control budget and enhance country performance.
• Work closely with the Product team to utilize best practices for app and web platforms to continuously enhance conversion rates across the funnel.
• Analyze & demonstrate the effectiveness, incrementality & ROI of different campaigns and tactics, to recommend future improvements and actions.
• Understand customer behavior through analysis, on-ground feedback from customers, and sales insights to develop actionable insights.