- Recruit, select, and familiarise marketing department personnel with the Hotel and their functions.
- Train and guide marketing department personnel in the performance of their duties as to specific position responsibilities, performance techniques, reporting procedures, etc.
- Conduct performance evaluations and follow up with Marketing department personnel.
- The ability to build a positive working environment.
- Implement activities that positively impact hotel Rev Par performance
- Monitor competitive hotels to ensure continual market share improvement.
- Develop, coordinate, and implement programs to increase profitable sales in all product areas.
- Monitor and identify current and future business trends to ensure profitable sales in periods of low and high demand.
- Manage the hotel's Yield Management program including the transition to a more robust dynamic pricing model.
- Ensure accuracy of definite bookings plus contracted group and corporate accounts.
- Review and monitor competitive hotels so as to formulate recommendations on product and service enhancements to remain competitive
- Identify sources of business available to the hotel and establish priority marketing opportunities in the solicitation of that business.
- The ability to understand the different needs of market segments and implement strategies/programs as appropriate to maximize profitability.
- Analyse the Hotel's capabilities and identify the direct sales, advertising, and public relations programs necessary to attract complementary sources of business.
- Develop and implement the Annual Marketing Plan.
- The ability to keep abreast of market trends and respond as needed.
- Develop marketing programs consistent with Four Seasons' style and image.
- Initiate and supervise the installation of all sales and marketing office procedures and ensure the hotel is in compliance with all Four Seasons Sales and Marketing Minimum Operating Standards.
- Prepare, monitor, and control the annual advertising and business promotion (A&BP) budget.
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Marketing Director
منذ 4 أيام
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Director of Marketing - Sharm el Sheikh, مصر - Four Seasons Hotels and Resorts
وصف
Maximize Hotel Revenue
Marketing