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    Marketing Manager Beauty Care - Cairo, مصر - IFFCO

    IFFCO
    IFFCO Cairo, مصر

    منذ 5 أيام

    Default job background
    وصف
    • Understand, reflect & practice IFFCO's vision & values for developing and delivering Annual Marketing/ Category/ Product Group/ Brand Plan in respect of Volumes, Market Share and Margins in Domestic markets; as consistent with the annual business plan.
    • For generating long term customer / consumer demand and salience for categories, group of products / brands and to this end develop a Marketing Strategy.
    • For generating Marketing campaigns and determining appropriate Media-mix viz: TV, Print, hoarding, radio, point of sales and internet etc.
    • For developing marketing budgets in terms of ATL/ BTL, its prudent deployment and ensure budgeted category/product group / brand margins.
    • For determining marketing / consumer research objectives with regard to existing and new products, initiating market research and integrating research findings to product plans.
    • To work with R&D for formulating new products agenda and recipe cost management.
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