Salma Tarek

Defining the product, branding it, managing the customer experience, pricing it, defining its communication campaign and its distribution.

Accomplished Brand Manager with more than 8 years of experience in Marketing and 5+ years of experience in brand and category management spanning a wide range of industries including FMCG, Personal Care Manufacturing, E-Commerce..etc.

Owned brand building and brand development from the ground up. Establishing successful brand strategies and plans. Crafting brand positioning and communication strategies to capture #1 market position between competitors. Take pride in creativity through writing the sharpest briefs to cover all insights and work closely with the creative team to bring brand identity and communication strategy to life.