Rania Mehany

ADVERTUP 2021 - PRESENT 

Senior Media Buyer

Successfully launched and managed multiple cross-channel campaigns, including Ads serving platforms ,Data management platforms, , resulting in improved customer acquisition and retention rates. Strong knowledge of Data analysis and interpretation , Campaign performance optimization , ROI analysis and reporting , Market research and trend analysis, Advanced understanding of optimization strategies and A/B testing methodologies. I have experience in bidding strategies , ad platform algorithms, report creation and data-driven decision-making . Proficiency in tracking tools (UTM tracking, attribution modeling) to measure campaign effectiveness. I have a proven track record of driving success in diverse fields, including Medical , Food and Beverage, Education, Cosmetics and skincare, Fashion and clothing, Logistics, and Furniture.

CANADIAN CHAMBER Digital Marketing Diploma