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Cairo
Mostafa Raouf

Mostafa Raouf

FMCG Commercial Leader

المبيعات

Cairo, القاهرة

اجتماعي

حول Mostafa Raouf:

Profile Summary  

Strategic and results-driven FMCG commercial leader with 15+ years of progressive experience across sales, route-to-market design, distributor management, and trade marketing. Proven track record of delivering double-digit growth, leading cross-functional teams of 150+, and managing P&L portfolios exceeding $150 million. Recognized for transforming operations through data-driven decision-making, people development, and market execution excellence across Saudi Arabia and North Africa. 

Core Expertise:

  • P&L Ownership      
  • Route-to-Market (RTM) Strategy
  • Trade Marketing
  • Distributor Management
  • Commercial Planning
  • Category Development
  • Channel Strategy
  • Operational Excellence
  • Team Leadership
  • Sales Automation & Digitization
  • Cost-to-Serve Optimization
  • Change Leadership

تجربة

Career Highlights 

  • Promoted 4 times within Mars over 17 years — from IT leadership to Regional Sales Head. 
  • Drove >20% regional revenue growth through RTM transformation across 13 cities in KSA. 
  • Delivered $3.5 M annual savings by redesigning sales-operations and support structures. 
  • Managed 150+ sales & trade team members and full $150 M P&L responsibility. 
  • Championed sales automation and handheld technology rollout, improving efficiency and accuracy.

التعليم

 cairo univeristyBsc Commerce

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