Habiba mukhtar

 Sophisticated understanding marketing and sales caliber with analytical skills that enables successful product strategy development while achieving both sales and desired margins with a specific focus on profitability, business growth and the ability to analyze; anticipate market trends in highly competitive and mature markets.

The central theme of my career has been the Automotive, FMCG, oil and gas sectors with 15 years as marketing and sales, channel and distributor management, marketing intelligence, marketing communications, pricing and forecasting, managing P&L and teams, with big exposure in the Middle East and North Africa. Sophisticated understanding of Marketing techniques and analytical skills that enables successful product strategy development with a specific focus on product profitability, business growth and the ability to analyze; anticipate market trends in highly competitive and mature markets.

The success that I have encountered in all of the aforementioned diverse roles is attributed to three factors varies between a strong educational foundation forged in The University of British Columbia where I earned my B.COM majoring Marketing along with a solid grass roots work experience in tough industries.