Alaa El-Behairy

Did you watch or listen to Misr El-Kheir Foundation ad through TV or radio? Did you see it through OOH? Yes, I am the person who planned for all MEK advertising campaigns in a co-operation with biggest media agencies in Egypt

In the bellow points, you will read current responsibilities: 

Before launching the marketing campaigns: 

Participating in all bids related to offline media (TV, radio, PR and OOH), analyzing previous campaigns of MEK and its competitors, set media strategies, and briefing all media agencies for the upcoming campaigns.

During campaigns:

Liaise, supervise all media agencies, and ensure that deliverables done according to the contracts, follow-up the return of investment and conduct corrective measures when needed.

After finishing the marketing campaigns: 

Work on closeout reports, give recommendations for upcoming campaigns, handle all financial duties, and ensure all clauses and services’ benefits of contracts with media providers delivered to Misr El-Kheir before renewal dates and contract termination.

Studying Master of Arts in Media and Communication Studies, and graduated from Faculty of Mass Communication with Excellent degree.