Ahmed Khalil

In excess of 25 years of academic and professional experience in several industries mainly focused in the area of business development, sales, and marketing in Egypt, GCC, and the Middle East with a strong qualification in different management levels that is considered an asset to any industry key players, aiming to utilize my potential in assuming a position that would allow me to excel and to ensure a steady development in a reputable company ensuring career growth and development.

October 2022 – Till Now 

IP Lighting, Egypt 

Company Sector: Lighting & Décor Industry   

Marketing & Sales Director

Key Achievement:

• Led the integration of marketing and sales teams, fostering collaboration and alignment between the departments, resulting in a 30% increase in overall revenue within a year.
• Developed and executed an integrated marketing and sales campaign that generated a 40% growth in lead generation and a 30% increase in sales conversions.
• Implemented a customer segmentation strategy, resulting in improved targeting and personalization, and a 20% increase in customer retention and repeat sales.

June 2020 – October 2022

Lamps Lighting Systems, Egypt 

Company Sector: Lighting & Décor Industry   

Marketing & Sales Director

Key Achievement:

• Developed and executed a comprehensive marketing strategy for a new product launch, resulting in a 50% increase in market share within the first year and exceeding revenue targets by EGP 1 million.
• Directed a campaign that successfully revitalized the company's image, resulting in a 30% increase in brand awareness and a 20% growth in customer acquisition.
• Led a cross-functional team in the development and launch of a highly successful content marketing campaign, resulting in a 40% increase in website traffic and a 25% growth in lead generation.
• Implemented marketing automation systems and processes that improved lead nurturing efficiency by 40% and increased conversion rates by 15%.
• Implemented a strategic sales restructuring initiative that resulted in a 30% increase in overall sales revenue within the first year.
• Led the sales team to exceed annual revenue targets by 25% for two consecutive years, resulting in a cumulative revenue increase of EGP 2.5 million.
• Developed and executed a national sales expansion plan, successfully entering new markets and achieving a 40% increase in market share within two years.
• Execution a high-value contract with a major client, securing a multi-year partnership that generated EGP 10 million in annual recurring revenue.
• Implemented a sales performance tracking system and provided targeted coaching and training, resulting in a 20% improvement in the team's average deal size and sales productivity.

Reason of leaving: Better Opportunity.

November 2018 – March 2020 

Golden Pack Group, Egypt 

Company Sector: Food Industry

Deputy Marketing & Sales Director

Key Achievement:

• Led a cross-functional team in the development and implementation of an innovative digital marketing campaign, resulting in a 50% increase in online lead generation and a 20% improvement in lead conversion rates.
• Implemented a sales training program, equipping the sales team with enhanced product knowledge and sales techniques, leading to a 25% increase in sales performance and exceeding quarterly targets.
• Collaborated with the marketing team to optimize the company's social media strategy, resulting in a 60% growth in social media followers and a 30% increase in engagement with the target audience.
• Assisted in the negotiation and closing of key partnership agreements, expanding the company's distribution network by 25% and driving increased export market penetration.

Reason of leaving: Coronavirus.

November 2015 – October 2018 

Salman Group, KSA

Company Sector: Paper Manufacture, Printing and Advertising Industry 

Marketing & Sales Manager

Key Achievement:

• Developed and executed an integrated marketing and sales campaign that resulted in a 30% increase in revenue and a 25% growth in market share within six months.
• Implemented a lead nurturing program that improved lead conversion rates by 20% and increased the sales team's pipeline by 40%.
• Led a successful product launch, resulting in SAR 8 million in sales revenue within the first quarter and exceeding the target by 15%.
• Developed strategic partnerships with governmental organizations, leading to a 50% increase in brand visibility and driving customer acquisition by 30%.
• Implemented marketing and sales automation tools and processes, resulting in a 25% improvement in marketing and sales efficiency and a 10% reduction in customer acquisition costs.

Reason of leaving: Family Issue.

April 2011 – October 2015

Misr Company for Tourism Development, Egypt

Company Sector: Real Estate & Tourism Group (Al Solaimaneyah) 

Marketing Development Manager

Key Achievement:

• Successfully developed and executed a comprehensive market expansion strategy, resulting in a 50% increase in market penetration within the target region.
• Implemented a lead generation program that generated a 40% growth in qualified leads and contributed to a 25% increase in new customer acquisition.
• Developed and executed a strategic partnership initiative, securing key alliances with governmental organizations, resulting in a 20% increase in brand visibility and access to new distribution channels.
• Led the development of a customer loyalty program, increasing customer retention by 15% and driving repeat sales by 25% within the second year.

Reason of leaving: Political problems with company owner and the government.

June 2009 – March 2011 

Contact Group, Egypt

Company Sector: Trading Group for Electric Home Appliance (Olympic Group) - Retail & Wholesale Sector Sales Manager

Key Achievement:

• Exceeded annual sales targets by 30% for two consecutive years, resulting in a revenue increase of EGP 2.7 million.
• Led a sales team to achieve the highest quarterly sales performance in company history, surpassing the target by 30%.
• Successfully negotiated a multi-year contract with a key client, securing a long-term partnership and generating EGP 1.5 million in additional revenue annually.
• Implemented a sales training program that resulted in a 25% improvement in the team's closing ratio and overall sales effectiveness.
• Developed and executed a strategic sales plan to enter a new market, resulting in a 40% increase in market share within the second year of implementation.
• Led cross-functional teams in the successful execution of trade shows and industry events, resulting in a 40% increase in leads and a 20% growth in new business opportunities.

Reason of leaving: Egyptian Revolution.

March 2006 – May 2009 

Darahem Financial Brokerage, UAE

Company Sector: Financial Brokerage and Real Estate developer 

Trading Manager (Sales & Marketing Manager)

Key Achievement:

• Successfully implemented a trading strategy that delivered a consistent annualized return of 25% over a three-year period, outperforming the market benchmark by 10%.
• Led a team in executing profitable trades during volatile market conditions, resulting in a 30% increase in portfolio value and a 15% reduction in downside risk.
• Developed and implemented a systematic trading model that generated a 40% increase in trading profitability and improved overall portfolio diversification.
• Implemented advanced data analytics and algorithmic trading tools, resulting in a 20% improvement in trade execution speed and a 25% reduction in transaction costs.
• Created and maintained strong relationships with institutional investors and market makers, facilitating access to high-quality trade executions and improving liquidity management.
• Led a team in optimizing trading processes and systems, reducing trade execution time by 30% and improving efficiency in trade settlement by 25%.

Reason of leaving: Financial Crisis.

December 2000 – February 2006 

Sara Corporation, KSA & UAE

Company Sector: International Trading – FMCG Sector 

Trading Manager (Sales & Marketing Manager)

Key Achievement:

• Implemented a new trading strategy that resulted in a 20% increase in trading volume and a 15% improvement in profit margins within six months.
• Developed and executed a risk management framework, resulting in a 40% reduction in trading risks and improved overall portfolio performance.
• Implemented data-driven trading analytics, resulting in improved market forecasting accuracy and a 25% increase in successful trade execution.
• Led the launch of a new product line, overseeing market research, product positioning, and go-to-market strategies, resulting in a 30% increase in sales revenue within the second year.
• Successfully negotiated and secured a partnership with a major retailer, resulting in a 30% increase in distribution and availability of products in key markets.
  • Successfully negotiated and executed a strategic partnership with a major retail chain, resulting in a 40% increase in distribution reach and a 30% growth in sales revenue within the second year.
  • Implemented a demand forecasting system and optimized inventory management processes, reducing stock-outs by 30% and improving overall supply chain efficiency.
  • Led the development and implementation of a pricing strategy that increased profit margins by 10% while maintaining competitive market positioning.
  • Developed and executed trade promotions and marketing campaigns that resulted in a 25% increase in product visibility, driving consumer demand and sales growth.
  • Implemented a sales tracking and analytics system, providing real-time insights on market trends and consumer preferences, leading to a 15% improvement in sales forecasting accuracy and informed decision-making.

Sales Coordinator for MENA

Key Achievement:

• Implemented a streamlined sales process, including the introduction of a comprehensive CRM system and standardized sales templates, resulting in a 30% increase in sales team efficiency and a 20% reduction in turnaround time for sales proposals.
• Developed and executed a targeted sales training program for new hires, leading to a 40% decrease in ramp-up time and an increase in sales productivity by 25% within the first quarter.
• Developed and maintained key client relationships, resulting in a 20% increase in upselling and cross-selling opportunities and a 15% growth in overall client revenue.
• Implemented a sales tracking and reporting system, providing actionable insights to the sales team and management, leading to a 15% improvement in sales forecasting accuracy and better decision-making.

Reason of leaving: Better Opportunity.

February 1997 - December 2000 

MobiNiL, Egypt

Company Sector: The Egyptian Company for Mobile Services - Telecom Sector 

Incentive Analyst for Distribution Department

General Sales Supervisor

Reason of leaving: Relocated & Better Opportunity.

January 1993 - February 1997 

AL-Alamiah for Import & Export, Egypt

Company Sector: Egyptian Company for Exporting and Importing in Automotive Sector 

Sales Executive

Reason of leaving: Promotional Opportunity.

• University:       Bachelor of Commerce, Accounting Section, Ain Shams University (1992 to 1996). 
• School:  Dubai Secondary School (UAE).
• Digital Marketing Diploma
• Marketing Diploma
• Sales Diploma